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Chapter Two
Culture
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Language, Beliefs, Values, Norms, Behavior Passed from One Generation to the Next
Material vs. Nonmaterial Cultures
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What is Normal, Natural, or Usual?
The Culture Within Us
Culture as Lens
Culture Shock
Ethnocentrism
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Understanding Cultures on Their Own Terms
“Sick Cultures”
Confronting Contrasting Views of Reality
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Gestures
Conveying Messages without Words
Gestures’ Meaning Differ Among Cultures
Can Lead to Misunderstandings
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Language
Allows Human Experience to be Cumulative
Provides Social or Shared Past
Provides Social or Shared Future
Allows Shared Perspective
Allows Complex, Shared, Goal-Directed Behavior
Components of Symbolic Culture
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Language Has Embedded Within It Ways of Looking at the World
Sapir-Whorf Reverses Common Sense
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Values - What is Desirable in Life
Norms - Expectations or Rules for Behavior
Sanctions - Reaction to Following or Breaking Norms
Positive Sanctions
Negative Sanctions
Moral Holidays
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Folkways - Norms not Strictly Enforced
Mores - Core Values: We Insist on Conformity
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Subculture - A World Within the Dominant Culture
Countercultures - Groups With Norms and Values at Odds With the Dominant Culture
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